About
I'm Fardin H. I've been building websites and working in digital marketing for close to two decades.
These days, I spend most of my time experimenting with modern web development, search, AI, and whatever new tool catches my attention. This site is where I document that work.
I like figuring things out
I've always learned by building. Sometimes that means a new framework or CMS, sometimes migrating an old WordPress site to something completely different, sometimes starting a tool test for five minutes and ending up rebuilding half a website.
The useful parts usually happen when things don't work as expected. That's what most of the technical writing here is about: things I've actually built, tested, broken, fixed, or compared — modern frameworks, headless CMSs, hosting and infrastructure, AI tools and agents, and SEO.
I'm not interested in writing about something just because there's a keyword for it. If I haven't used it, tested it, or have something useful to add, there probably won't be a post about it here.
My background
I started working with websites long before today's frameworks, AI coding agents, and one-click deployments existed. Over the years my work expanded from web development into SEO and paid advertising — from building websites, to ranking highly competitive local search terms, to managing advertising campaigns with significant monthly budgets.
Technology has changed enormously. The part I still enjoy most hasn't: give me something interesting that I don't completely understand yet, and I'll keep playing with it until I do.
Instead of letting those experiments disappear into abandoned repos and forgotten commits, I document the useful ones here.
Build Rank Scale
I also run Build Rank Scale (BRS), a digital business helping businesses build a stronger presence, get found, and improve the systems behind their growth.
The relationship is simple:this site is me, BRS is the business.
Here I can spend 2,000 words explaining why a webhook refused to trigger a deployment. At BRS, the question is more likely whether you need that setup in the first place. The work you see here informs the work I do through BRS.
Why I write
Partly because I enjoy it. Partly because documenting a solution is useful the next time I hit the same problem. And partly because the web has helped me solve thousands of problems through posts written by people who documented what they discovered. This is my contribution back to that same web.
If something here saves you the 40 minutes I spent figuring it out, even better.